Agile On Demand R3

Serena Software, a leading developer of application development software, needed a website that would showcase the new user interface for its Agile On Demand software.

Goals: Redesign the Serena.com product home page to act as a storefront for product features and optimize the site for stronger search engine rankings.

Solution: To better market the client’s products, I reorganized the product home page template to include a billboard showcasing the software’s user interface. Three additional columns were added to promote product features and help generate leads.

For the Agile On Demand launch, I built an auto provisioning form allowing companies free use of the software for their first five users, creating JavaScript and CSS workarounds to modernize the default marketing automation form. In collaboration with IT and the host marketing automation vendor, I also implemented a web service that automatically communicates to the Agile On Demand product to allow access for provisioning users.

Finally, I worked with the product marketing manager, to create eight additional promotional pages highlighting the software’s important features and linking to modal dialogue boxes containing video demonstrations of those features.