PVCS Classic Micro Site

The makers of PVCS Classic, a coding management system used internationally by web developers, needed a micro website to help revise the product brand and generate leads.

Goals: Develop a flash micro site to improve PVCS branding and allow the marketing department to cross-sell dimensions to existing customers.

Solutions: In collaboration with the client’s marketing team and an outsourced agency, I converted their prototypes into flash animations, flash layouts and action script. To improve the functionality of the lead generation form, I built an action script to send requests to a back-end .net processing page. Finally, I implemented web trends tracking to allow the marketing manager to track end-user click-through rates.