Serena.com Rebrand 2008

Serena Software, a leading developer of application development software, needed to update its website to reflect its
new branding efforts.

Goals: Streamline the coding for Serena.com and redesign templates to match the new Serena brand.

Solutions: To create an updated look for the client’s website, I overhauled both the master template and the section templates to move away from table-heavy design and more toward a div-oriented construction. I rewrote and optimized the site’s CSS for CSS 2.5. I also optimized the coding to cooperate with the company’s web content management tool, Serena Collage.