Varolii.com Web Site

Varolii, an automated communications software company, needed to redesign its corporate website to better promote its product line and facilitate business-to-business marketing tactics.

Goal: Restructure the site’s user interface to emphasize the client’s products, and generate leads by making information about the products more easily accessible to users.

Solutions: I added a rotating flash billboard to the home page to highlight the company’s products and successes. By implementing a CSS grid and reorganizing the page into four promotional columns, I was able to place more product information out front.

To allow the client to more effectively promote its software, I collaborated with marketing writers to restructure the site’s product pages into segments detailing product features, benefits and industry solutions. I also added an easy-to-use left navigation that concisely breaks down each of Varolii’s offerings.