As brand manager at MarkLogic, I worked with the marketing team to create a series of medium sized graphics that help communicate the value of Marklogic’s enterprise database platform.
Over the course of a few days, my team experimented with different diagrams and icons. I found overly complicated diagrams could weigh down the viewer and simple icons ran the risk of not communicating enough information.
Instead of choosing between a diagram or an icon, I decided to combine elements of both. I established guidelines with key symbols, colors and patterns to delineate concepts and as the users engages with the website. With plain and deliberate design, I formed visuals that helped clarify the function, value and beauty of Marklogic’s product.