Finding a Middle Ground

The Challenge

As brand manager at MarkLogic, I worked with the marketing team to create a series of medium sized graphics that help communicate the value of Marklogic’s enterprise database platform.

Over the course of a few days, my team experimented with different diagrams and icons. I found overly complicated diagrams could weigh down the viewer and simple icons ran the risk of not communicating enough information.

Solution For Card Illustrations

The Solution

Instead of choosing between a diagram or an icon, I decided to combine elements of both. I established guidelines with key symbols, colors and patterns to delineate concepts and as the users engages with the website. With plain and deliberate design, I formed visuals that helped clarify the function, value and beauty of Marklogic’s product.

ACID Transactions
ACID Transactions
Advanced Data Security
Advanced Security
Data Hub Framework
Data Hub Framework
Easy To Get Data In
Easy To Get Data Out
Easy To Get Data Out
Enterprise Ready
Enterprise Ready
Faster Easier Data Integration
Easier Data Integration
Flexible Data Model
Flexible Data Model
Flexible Deployment
Flexible Deployment
Flexible Replication
Flexible Replication
Geospatial
Geospatial
Improved Manageability
Improved Manageability
Increased Revenue
Increased Revenue
Multi Model
Multi Model
Ops Director
Ops Director
Platform Pricing
Platform Pricing
Semantics
Semantics
Straightforward Pricing Metrics
Straightforward Pricing
Tiered Storage
Tiered Storage
XA Transactions
XA Transactions