I worked with various marketing stakeholders to upgrade eMeter’s digital presence. I crafted, developed, and implemented a visual design strategy that would streamline the brand’s ability to reach customers online.
The changes I made to eMeter’s website and email template exceeded expectations. Automating the site’s content maintenance and distribution slashed operational costs. Along with myself, eMeter had two other part-time employees maintaining content. Most exciting, according to the Senior Marketing Programs Manager, the new digital look and design substantially increased meaningful sales conversations.