“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
– George Bernard
The challenge being faced was sales prospects were struggling to connect with MarkLogic because it is a disruptive database technology.
This book was designed to show case success clients. The goal was to make the book easy to read, affordable to send via direct mail, and easy to leave behind for many different types of sales meetings.
Each case study opens up with an immersive graphic that relates to the target audience along with statistics to help set the stage for the story.
The left-side of the page spread is divided into two columns with a before section outlining the business problem and environment before MarkLogic. The second column provides the reader with use case proof of how MarkLogic was able to solve their very complex business problems.
The book opened a lot of doors, and was used extensively as direct mail with bookmarkers to relevant case studies.